Welcome to Lesson 2!

Introduction

In this Lesson you'll learn:

  • What the advanced mindset is that all successful marketers have...
  • Why common sense does not come automatically with position or power...
  • Why do most people fail at business (it's not what you think it is)...
  • Why, as an entrepreneur you need to fail more often...
  • What the most effective methods are for generating high quality traffic to your site and why there is a huge difference between various traffic sources...
  • Why, if you're not getting anything accomplished, you're probably guilty of this... and how to be ruthless when it comes to your time...
And much more...
This Lesson builds on Lesson 1 and helps you to get into the right mindset so you can market your products effectively online. The Lesson contains two case studies. The first is about a new business who got off on the wrong foot that eventually put them out of business. The second one illustrates that even large businesses can destroy themselves if they do not follow certain marketing fundamentals. This Lesson has 3 components:
  • Lesson 2 Text - you can read and print + bonus downloads
  • Lesson 2 Audio - you can listen to.
  • Lesson 2 Video - you can watch.

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(NOTE: You'll need IE Explorer 6.0 or higher and Macromedia Flash enabled on your computer to listen to the audio and watch the movies below - most computers already have this. If you don't see the 'play' button or the videos a message should pop-up to ask if you'd like to install the "Macromedia Flash Player" - say "yes"... it's safe :-)

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IMPORTANT: If this is your first time taking this course, please access these Lessons in order:

1) Read the Lesson

2) Listen to the audio

3) Watch the videos

As you work through the materials you'll see that they build on one another allowing you to master certain concepts. Each part of this Lesson builds on the previous materials so you can more forward toward your goals. Even if you have taken the course once before, you may still want to follow these steps when taking it again. You might see something the second time around you didn't notice the first time :-) Ready? Ok, let's go! --------------

Read:

Click here to access Lesson 2 in your browser.

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Listen:

In this audio for Lesson 2, Terry Telford continues his interview with me on how to start building an Internet business. In this portion of the "Business Blueprint" Interview you'll learn about my business philosophy, how to use 'systems' to grow you business and how I leverage and manage my time (55 min).




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Watch:

In this video I show you how to post on discusion boards (including a 'common sense' way to find the answer to any question posted on discussion boards even if you don't have a clue to the answer), enter conversations in the threads and leave your posts with a signature line- the right way. I also take you on a tour of one ebay sellers listings and show you how he does an incredible job of getting people to sign up for his websites email list ...using ebaY's traffic!

Click here to watch (16 min)

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