Welcome to Lesson 4!

Introduction

In this Lesson you'll learn: How to sell... really, really sell anything through email marketing and more including:

  • A 'Little Known' Fact About Surveys and Focus Groups

  • Why You Don't Need A Sales Page To Sell Most Of Your Products

  • Why I Love/Hate Affiliate Programs

  • Breaking Pre-Occupation and Entering the Conversation In Your Prospects Head

  • Where 80% of Your Income Will Come From...

  • How Much Can You Make (Part 2)

  • What Is A 'Marketing Calendar' and Why It's Critical To Your Success

  • How To Take Payments Online Simply And Easily and Why It's Dangerous Out There :-)

  • This Lesson builds on Lesson 3 and begins your practical marketing education online. This Lesson has 3 components:
    • Lesson 4 Text - you can read and print + bonus downloads
    • Lesson 4 Audio - you can listen to.
    • Lesson 4 Videos - you can watch.

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    (NOTE: You'll need IE Explorer 6.0 or higher and Macromedia Flash enabled on your computer to listen to the audio and watch the movies below - most computers already have this. If you don't see the 'play' button or the videos a message should pop-up to ask if you'd like to install the "Macromedia Flash Player" - say "yes"... it's safe :-)

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    IMPORTANT: If this is your first time taking this course, please access these Lessons in order:

    1) Read the Lesson

    2) Listen to the audio

    3) Watch the videos

    As you work through the materials you'll see that they build on one another allowing you to master certain concepts. Each part of this Lesson builds on the previous materials so you can more forward toward your goals. Even if you have taken the course once before, you may still want to follow these steps when taking it again. You might see something the second time around you didn't notice the first time :-) Ready? Ok, let's go!

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    Read:

    Click here to access Lesson 4 in your browser.

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    Listen:

    In this audio for Lesson 4, Terry Telford continues his interview with yours truly through a question (from students and subscribers) and answer format on how to develop and sell high-priced products, how to create 'forced-dealines' and why they are so effective in getting you off your butt and into action, how to find niche markets and more... :-) (59 min).


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    Watch:

    In this video I show a newbie (at that time, Scott Foster) how to write email copy for a brand new product we were developing (the video itself!). You get to watch over my shoulder as I create the subject, the first sentence and how I developed the 'big idea' for it and 'close' the sale.

    Click here to watch Session 1 (21 min)

    Click here to watch Session 2 (31 min)

    Click here to watch Session 3 (31 min)

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