Welcome!
The Lesson This Week: In
this sixth lesson we're going to talk about how to think, but not in the same way we were taught in school - assuming we were actually
taught how to "think" in school. Some would disagree that we were taught to THINK in school at all. They
might say we only learned how to memorize facts and figures and then regurgitate them on tests. "Memorization" does not
qualify as "thinking" in my estimation.
Nonetheless, we are going to learn how to use our minds as a TOOL to
create change, overcome obstacles and barriers and be successful even if we think we are hopeless. In other words,
we will learn to succeed in spite of ourselves.
We're also going to destroy the obstacles that are keeping you poor,
and why focusing on your Daily Marketing Priorities will help create your wealth for you.
WARNING: In this lesson we will talk about the mindset necessary for
success that we started to talk about in Lesson 2. Some of what I say may shock you - in a good way I hope ;-)
Lastly I'll give you some advice about setting up an office, paying yourself
and buying computer equipment: Nitty, gritty advice from the trenches.
... and...
One last final KICK IN THE BUTT to get you MOVING!!
With that said, are you ready? Ok! Let's get going - Lesson 6 begins
NOW!
Lesson 6
Introduction: We've
covered so much ground in these lessons that you should be really proud of yourself. But we are not done with your 'education'
until you've learned how to make money without effort, without struggle, and, most importantly, without sabotaging
your own success.
Let's be clear on one thing before proceeding: No one is preventing you
from succeeding. That's right -- no one is standing in your way... not your father, your mother, your brother,
your friends, your spouse, your kids, your boss, your co-workers... NO ONE -- except you.
Other people succeed. You can succeed. Period. End of story.
The only thing stopping you is YOU.
Let's talk about how you can easily "sabotage" your own success...
If you talk openly about your "big" plans for opening and succeeding
in your own business you are telegraphing an important message to everyone you mention it to: You're looking for
them to approve of your plans so you have no confidence in yourself.
The first step in succeeding is either to keep your plans to yourself
or discuss them only with trusted advisors and partners.
If other people say you cannot do it (especially family members or friends),
you empathize with their point of view but you pretty much you ignore them...
If they say you're a dreamer, you're un-realistic... it means then that
you have talked too much about your plans and wasted your energy on them.
Let's be really blunt here. Do not tell your friends or family very much
about your business. Don't get into the details with them at all. It's pretty hard to convince someone that you
can make your living online if you haven't done it yet... in fact even after you have done it (started making your
living online) it will still be hard to convince anyone that you do it, even when you are doing it!
So don't try to convince them! You are wasting your energy. After reading
these lessons you know more than 99% of all online marketers and certainly more than anyone you will meet on the
street in your home town so if you do have someone who is interested help them... but don't get too distracted
from your goal.
Frankly I never depended on other people for any kind of emotional or
other support when it came to my online venture because I probably would have been met by blank stares anyway when
discussing the incredible opportunity. The only exception is my brother, who is also interested in the Internet
as a business opportunity.
But that's ok with me. I'm a very independent person and I like it that
way. I stand on my own two feet and take full responsibility for all my business and personal decisions.
Eliminate EVERY Barrier To Your Success, Immediately.
Other people may try to stop you from succeeding, they will dislike you
for trying to improve yourself and they will do everything they can to try to keep you at an even level or even
'below' them.
What's amazing about this is that it's not total strangers, people who
do not care about you - it's your family and your friends who tell you "YOU CAN'T DO IT"!
Total strangers will probably be more supportive!
Not everyone will try to do this, of course, but the majority will.
One failure on your part will start the gossip mill running, "Did you hear John lost $10,000 in that crazy business he started. Now he's
getting into another business. When will he ever learn?"
It is precisely this kind of talk that creates a self-defeating, negative
image of yourself circulating among friends and neighbors. It will color their opinion of you and crop up whenever
you talk to them.
That's why I said in Lesson 3, "If
you can, try to make your money in the dark". That not only
applies to HOW you make your money so that your competitors cannot copy your success, it also applies to your attitude
about making money in general.
You can take this or leave it as you see fit, but... my advice is not
to reveal your business strategy, plans or even your intentions to anyone except a highly trusted advisor who
is already successful and has only your best interests in mind.
Even then, be careful!
What does that mean in practical terms? How do you practice this sage
advice?
First, don't
tell anyone your desire to make money, how you plan to do it
or any other details of your ventures.
Second, do not discuss
your failures or your successes
with anyone either.
And I mean ANYONE. Not even your best friend or family members unless
they are 110% behind you (more about that later).
Yeah I know... you're keeping secrets and you don't feel right about
that. Well, get over it. Everyone has 'secrets'. Some things are best left 'secrets'.
You probably have secrets right now you'd probably rather not tell anyone
about, even your spouse, right? So why not tell them?
You probably don't tell them because you know it could possibly harm
your relationship. That's fine. The past is the past.
But this is different. You're not doing anything wrong... in fact your
probably trying to start a business to help improve your life and your family's life in some way. In fact making
your family proud of you, making money to help your family, and raising the status of your entire family is a very
noble and worthwhile pursuit.
So why do your own family members (sometimes) try to reduce your ambitions
when it comes to starting your own business?
It's scary for them. They feel insecure. They don't have the training
you do.
Please stay with me because there is a surprise twist to this... this
is really important.
Let me run this scenario by you:
You mention to a family member that you intend to start a part-time or
full-time business on the Internet.
They immediately remind you of the failed part-time business you started
several years ago and how you are still repaying the credit cards you ran up on that failed business.
You say that this is different because, "... I took this course from David Vallieres and he taught me how
to do it the right way and..."
"WHO?"
"David Vallieres... and he's got his great little system see and I know I can work this system
and model his success, so I thought..."
"Are you crazy? How much is this
one going to cost? Look I've had enough of your hair brained
business ideas and I'll tell you something else, you better get a job!, etc, etc..."
Ok?
Get the picture?
Listen, if your spouse is the most supportive and angelic of all creatures
on the face of this earth and you can tell her or him everything - go ahead - you'll have nothing to worry about...
but, if they are anything like 'most people' and the scenario above, then you've just killed any chance at all
of success unless you get a divorce and separate yourself from this negative attitude.
If you don't want a divorce or separate from your partner, then listen
up.
When you got married did you pledge or swear to sacrifice every desire
you ever had to the 'good' of the other person?
Did you retain your rights to the individual pursuit of happiness and
success or did you throw that right out the window with your commitment? Obviously not.
The strongest marriages and relationships I have seen are those that
are: 100% encouraging and respectful of the free will of each
person to pursue happiness and success and they support each other without reservation and are totally unconditional in their love and
commitment.
Most relationships are not that perfect ... we are only human! Humans
are frail, weak and not perfect. I mean, if you want to know the definition of "God's Love" for us, just
read the above again: It's UNCONDITIONAL. That's called 'perfect love'. So God loves us that way, but very few
people will
ever love us like that. Even if you don't believe in a "God", you have to admit that the above definition
for 'perfect love' is pretty darn good! Agreed?
Ok... so if you cannot expect 'perfect love' from your spouse then how
can you expect them to jump up for joy every time you lose money, try something and fail, do something stupid and
are not perfect?
If you said, "Honey, I failed again today and lost more money!"
... what's their reaction going to be? Come on, be honest.
Now, if they say, "That's
great! Another failure! Wow that's like 74 failures in a row! You're one step closer to finding something that
will really work! Congratulations!", then you have the most
perfect partner in the whole world. Treat her (or him) like pure gold and thank your lucky stars you have such
a perfect, unconditional loving relationship.
The point I'm making here is this: You will have enough to deal with:
a lot of failure and a lot of 'trial and error' before you can succeed so take responsibility for it yourself and
don't burden, yes "burden", your family and friends with it. Save your relationship if you want to and
don't sabotage it like you do your business ideas.
It is extremely rare to succeed without failure... and 'fear of failure' is the number one cause of never even getting
started!
The single biggest cause of most failures has to do with two, yes, just
two things:
1. TALKING too much about what you are going to do, instead of doing
it.
2. NOT taking responsibility for everything that happens in your life
- it's always someone else's fault.
And if you will not reveal your strategy, plans or methods to your own
family, then why talk about them to your friend, neighbors or anyone else you know?
"Make your money
in the dark" is one way to success. Don't talk about your
plans, don't talk about your failures, don't even talk about your successes unless you have a perfectly trusting and understanding
partner, otherwise your 'talk' will be used as a weapon to shoot holes in your dreams.
After finishing this Lesson you will know everything
you need to start making really good money on the Internet. And you don't need a lot of money to get started. You
do not need a lot of money, you need the desire and the knowledge to make it happen. You have that now. So I'm
not talking about making a huge change in your life. I talking about taking small, sure steps ... but steps that
will take you toward your goal of making your living on the Internet.
You have an advantage I did not have... I wish I didn't have to go through
the hell that I did to find success. I wish that just one of those Internet 'guru's' would have opened up and showed
me the way... instead I got the same crappy stuff everyone else gets and I never got to really see 'inside' the
operations of their business so I could model them. But I decided not hold anything back and I've given you every
detail of my business.
What you do with this knowledge now is your choice. But consider this:
I have nothing more to gain from you if you decide to follow or not to follow my advice. I'm not trying to sell you anything - no I take that back
- I AM trying to sell you on one thing: YOUR own success. I'm trying to sell you on the idea that YOU CAN succeed and YOU CAN MAKE YOUR LIVING ON THE INTERNET!
All you have to do is take one step at a time and DO IT!
When the money starts to roll in, just give your spouse or partner a
big hug and some 'spending' cash. When they ask, "how did you make so much money?", just say, "Oh,
I found a neat little way to make some extra money"... if they press you for an answer say, "I write
a newsletter on the Internet" or whatever... but the idea is to totally DOWNPLAY what you are doing.
Make it sound like NOTHING.
Of course the reality is, you're going to KICK BUTT in your business
and make it a HUGE SUCCESS. But by downplaying it when talking in front of others, especially if you are JUST GETTING
STARTED you never give them a chance to create negative talk about it and destroy your confidence at this early
stage of your venture.
Treat your venture like a delicate and fragile egg... one little crack
and it could mean a broken yolk ;-)
Make no mistake: Unless you are already very successful in your own business,
your confidence in yourself will be low and vulnerable until you've had some successes under your belt.
Yes, you're VULNERABLE at this stage and you need to protect yourself.
Your confidence is like a small flame, it needs to be protected from strong winds and rain before it can burst
into a powerful and raging fire!
This takes amazing restraint on your part. You are excited by the possibilities
of your own business and the money you know you will make.
You WANT to talk to everyone you know about it because of your anticipation
and excitement... but you must resist. Never bring up the fact that you have started a business, and if they find
out, and ask you about it, downplay the entire idea or at least be non-chalant about it.
You can honestly say you're "testing" different things... that
should be your only response.
You want to know how you can instantly sabotage your own success? By PLAYING UP your plans, by making them sound more important than they really
are and a 'sure success' when you don't have a clue if they are going to work or not.
You may not like it, but it's a rare person who can discuss their plans
ahead of time and still be able to execute them perfectly without all the 'negative' words from spouses or partners
or friends getting in the way and distracting them. Discuss your real
plans and you'll sabotage your success, guaranteed.
That's my advice and you're more than welcome to take it or leave it.
It's also the reason I advise everyone I know, who asks me, never to
take on a partner in business. The above scenario applies to 'business partners' as much as it does to personal
relationships.
This doesn't mean that certain advisors are excluded. Obviously there
are details of your business you may need to reveal to your accountant or attorney or banker. But keep your conversation
business like and factual, never speculative.
It's been my experience and the experience of many other successful people
that success is a very INDIVIDUAL experience. You succeed as an individual and you fail as an individual. Everyone
else is just along for the ride.
There's another side to this you may have picked up on as you read this
section of the Lesson.
When you do SUCCEED, you still don't TALK about it. It's just as important
when you do succeed as when you are still struggling.
Why?
There's several psychological principle's at work here.
I heard Richard Restak, M.D., author of "The New Brain: How the Modern Age Is Rewiring Your Mind"
on a radio talk show recently. He was asked the question by a call-in listener how "he could beat his friend
in tennis".
The friend evidently had beaten him every match for the past few months.
Before this 'winning period' their games were split 50/50 on wins/losses.
Dr. Restak said, "That's
easy. During a break, or at the net when you're retrieving balls, lean over to your opponent, compliment them on
a great game and ask them how they grip their racket and get them to show you how they do it. Once they start 'thinking' about their grip, stance or other technical aspects of their
game you've got them. They will think more about what they are
doing, instead of doing it and you'll beat them."
Like I said, TALK about your plans and you will sabotage your success...
do not TALK about them, IMPLEMENT them with quiet determination.
And if people ask you about your 'plans', downplay them, wave them off
without revealing any details because if you start to get into the details you "will
think more about what you are doing, instead of doing it"
to paraphrase Dr. Restak.
Before we leave this section, I just want you to know that this is probably
the most difficult aspect of success.
We never try to intentionally deceive or keep 'secrets' from anyone we
know and when we do, we think this is bad. But governments keep secrets to protect their citizens, companies of
all kinds keep secrets to protect their processes and competitors at bay.
I would ask you to open your mind for a moment and ask yourself: Would
revealing every detail of your plans with someone else help or hurt your relationship?
I'm not saying that it is an absolute requirement - i.e. to hide your
plans from everyone you know - especially if changes to your lifestyle or income are necessary... but what I am
saying is that you should PROTECT YOURSELF from negative comments and discussions that turn negative whenever possible.
They will drag you down, discourage you and fill you with fear... fear
about starting a new business that is mostly UNFOUNDED.
Accept advice and comments from someone who is already successful and
has "cut through the crap" as I mentioned earlier. Everyone else may be very well meaning but will have
NO IDEA what they are talking about... truthfully.
They will not understand or be able to really help you because the whole
idea of being INDEPENDENT and RICH is so foreign to them, it SCARES them. When people are scared or do not understand
something, they MAKE UP excuses for NOT doing it or why it WON'T WORK or why they are afraid of it. And that's
the kind of advice that is a waste of time and energy.
You cannot afford to waste your energy on endless discussions about "starting"
a business. Your energy needs to be preserved and guarded so that you have the strength and confidence necessary
to carry out your daily marketing priorities and tasks so you CAN SUCCEED!
Why waste that energy?
Now this is fun: After you have some success many people will ask you
what your 'secret' is or 'how' you made your money. They will not give you any 'negative' talk... because you are
ALREADY successful.
They will want to know your 'secret'!
Your neighbors will be scratching their heads trying to figure out how
you can stay home all day, buy beautiful cars and new clothes and have enough money to live well without going
to work all day like they do!
Your own family will probably look at your new found success with some
disbelief... "What does Uncle John really do?"
But, you buy a new car, go out to dinner, pay for your kids college,
maybe even buy a vacation home and, of course, during this entire time you never gave anyone 'details' about your
new money making abilities but they sure do see the RESULTS... and they wonder about it.
Now, before you started your 'business' if you told them all about it
they would try to kill your dream every chance they got.
Why?
Because, based on their view of 'reality' no one gets rich unless they
have "contacts", or a large inheritance from their family, or they inherited the 'family' business. In
their view, you must have gotten some 'break' no one else has received or been incredibly lucky. They don't realize
the commitment you've made...
Little do they ever realize that you became successful because you simply
DECIDED to become successful and NO ONE gave you anything extraordinary to help you. You did it yourself. And that's
the sweetest success.
Bottom line: To succeed you need to BE INDEPENDENT, THINK INDEPENDENT
and ACT INDEPENDENT. Be STRONG.
Let's see what these really mean.
Money For Free and The One Belief That Kept Me Poor
I used to think money was hard to make... that it was difficult to make
money.
Of course, what I was doing was defining for myself a 'reality' based
on my own financial situation. Money was hard for me to find, so I naturally translated that to the world as a whole.
If money is tight for me, it must be tight for other people too.
My reality changed and so did my income.
What Do You Believe In?
Believe that money is scarce and it is.
Believe that there is a lot of money in this world, and to get your share
all you have to do is "ask" and your 'reality' changes too.
So be very careful about how you define 'reality' - reality becomes whatever
you want it to be (within the laws of nature, of course) so be careful how you define reality.
If you believe life is tough and hard, it will
be tough and hard.
If you believe the world is filled with lots and lots of money, then
you will find
it is filled with lots and lots of money.
If you believe no one likes you, then no
one will like you.
If you believe everyone loves you, then you
will be loved.
Belief is powerful. Be very careful about what you believe to be true.
In many ways "reality" is whatever we want it to be.
We create our own reality through our thoughts and beliefs. Thoughts
are powerful, monitor your thoughts on a regular basis.
One Word That Will Change Your Life
I told you in the first lesson that one word changed my life. That word
was "find".
The change was dramatic. In a single month, I went from almost zero to
thousands of dollars in online sales. It wasn't because I just said the word without having to do anything at all.
The word 'find' focused and harnessed my mind to THINK clearer than it had previously, it 'gave' me ideas... it
released a wellspring within me.
One of the very first ideas I got was that I should pay myself every
two weeks just like I was 'working' . I sat down and figured out was my salary should be based on my minimum living
expenditures, and then every moment I was in my office I would try to figure out a way to earn that salary.
That's how it started. Then I came up with ideas that generated an income
for me.
I think the original salary I decided to pay myself was about $1,200
every two weeks which, as net pay, equates to approx. $35,000 a year gross annual salary.
It wasn't a lot of money, but I knew that "paying" myself was
necessary.
It also felt really good to get that "paycheck" every two weeks.
I would literally 'write' a check to myself from one account (business) and deposit it to another account (personal)
to pay my household expenses such as food, mortgage payment, heat, gas, and electric, etc.
I remember my first two weeks after making this discovery. It was Monday,
which meant I only had 12 days to the following Friday in order to "make my salary".
I started to look around my office and my home for 'assets' I could convert
to cash. I decided to sell some used and rare books I had. I made $541 on the sale to a used bookstore in Cooperstown,
NY which was not far from my home.
I needed another $651 to meet my goal.
I didn't think of anything else except how I was going to make that goal.
I sent an offer to my email list which was an offer for one of my ebooks...
and made $300 in sales in less than 24 hours. This was on Saturday, 6 days before my first 'paycheck' and I was
still short $351.
That next Monday I had trouble thinking of how I was going to make the
$351 by Friday. It had to be available in CASH so I could get my 'paycheck'. That left out an affiliate promotion
since most affiliates don't get paid for at least 30 days after the sale.
I decided to make the EXACT same offer to my list that I did the previous
Saturday. I just couldn't think of anything else at the time. I thought that I would get flamed for telling them
about this offer again - twice in a single week!
To my surprise even more people bought the offer on the second announcement
and I easily made the money I needed to 'pay myself' by Friday.
Some even 'thanked' me for reminding them that the offer was still available
since they couldn't respond on the first day and they lost the first email I sent!
I made my first paycheck by piecing together several 'streams' of income,
both online and offline but I did it.
It gave me an enormous boost in confidence. The next week I made a large
offer for a $497 product and sold 11 of them in 24 hours. I made the exact same offer a few days later and sold
another 7. In that month, the month I decided to start 'paying myself', I made over $9,785. The previous month
I made only $587.
What made the big difference?
You tell me... because I still don't understand it all. All I know is
I kept repeating the word 'find' with conviction that I would find the money I needed to survive and I took action
to meet my small, but, defined goals. Maybe that's exactly what made the difference: I defined EXACTLY what my
goal was. I needed to make $1200 in 2 weeks, $351 by Friday, etc.
Now my goals are: $10,810 in 3 days... $42,191 this month, etc. ;-)
Make your goals specific and as big as you can realistically make them...
Saying the WORD over and over again, every day started to generate
"ideas" for me. I won't even begin to tell you why this works, I can only guess.
One idea was that I should write myself a paycheck every two weeks. I
needed to get on a regular "schedule" again... for money coming into the house - I mean, it should have
been obvious to me to do this.
Common sense!
But for the first 2 1/2 years I was 'in business' it just never occurred
to me. I never made more than a few hundred dollars each month, so there was barely enough money to pay me anyway!
When I figured this out, I would focus 100% on getting that paycheck.
If I made more than my salary I just put the extra towards past due bills I had to pay.
Then ideas for making money started popping into my head, from nowhere!
I would think of 'offers' I could make to my list, and it all just started to come together. Each month I started
making more and more offers and I started making more and more money. I knew my list was important, but now it
was GOLD.
Since then I have never failed to 'pay myself first' using this method.
And no matter how far ahead of my salary I got, I would treat each new 'pay period' as starting from scratch.
My salary has gone up slightly since then but that doesn't matter. What
matters is I pay myself first. Here's an example: If I make $10,000 in a month and I 'pay myself' $3,400, then
I have $6,600 'extra'. What do I do with that money?
I save it and invest it. But I keep that separate from my 'personal expenses'.
I only pay my personal bills from my 'salary'. I have to be able to live within my means. I know a lot of people
that make a lot of money, but SPEND even more. To get financially independent you need to spend LESS and MAKE MORE,
NOT MAKE MORE and SPEND MORE!
I totally focus on making my 'paycheck' first, I pay myself FIRST just
like I had no money in the bank and was totally broke. In other words, it doesn't matter if I had any extra money
left over from the last pay period, I act like it is completely gone (it is, it's
in my savings account!) and start the new pay period with $0
in my 'payroll' account.
That is why I am so adamant about my time... I am running on a "clock".
I run in two week periods - my "pay period". Every day I have to work on making my salary and I know
that if I am not careful with my time I will not be able to make my 'payroll'.
And I have never missed a payroll or a vacation well deserved since then
;-)
Following The Crowd Will Get You What The Crowd Has
The majority of people are happy with their lives the way they are. Ask
them to change anything about their life and they will resist you.
Ask then to take a chance and start their own business and most people
will give you 100 excuses why they "can't". Not now!
I admit there are few people who would leave the comfort of a good and
secure job and start a business.
The strange thing about all this was, I had read EVERYTHING you could
possibly read about starting your own business and I STILL did what everyone says you should not do!
I had 15 years of business experience, and I still jumped into this whole
Internet thing without really knowing how tough the battle was going to be or what I was getting into!
I did know however, that in order for me to be financially successful
I had to be in a business of my own. I also knew that the majority of people talk about going into business for
themselves but never do anything about it.
I needed to stop following the crowd and THINK for myself. That was probably
the only right thing I did at the time I quit my job to start my business online. The ONLY right thing.
Breaking Through The Crap In Your Brain
The problem for most of us trying to make a success in business is that
there is simply too much information available. We are drowning in information. And we think we need to know everything...
we don't, we just need to know where to find what we need to know.
People are constantly complaining about information 'overload'. It is
a REAL problem for a lot of people. The more information they get the more they are confused.
Let me put "information overload" into perspective for you.
Let's say you are of average height and average weight for your age.
Suddenly you decide to eat everything you possibly could. Why? Because
you were afraid of missing some important nutrient in your diet.
So you indiscriminately decided to eat everything you could lay your
hands on "just in case" there was some nutrient in there that could save you from cancer or help make
you healthier.
What am I saying here?
I'm saying, why treat information any different than FOOD? You are careful
what you eat (I hope you are!) so why not be just as careful what INFORMATION you CONSUME?
You need to be as discriminating in your food diet as your information
"intake".
You need to go on an "information diet"!
You are taking in WAY TOO MUCH information and YOU ARE OVERLOADING. Just
like when you eat too much you GAIN "WEIGHT".
TOO MUCH INFO, TOO FAST = OVERLOAD
Let's carry this analogy all the way... what happens when you eat a lot of food? You get bloated, heavy, tired
and sleepy.
What else happens?
Your intestines get filled up with... crap!
Uh, uh. Your body has already absorbed all the nutrients from the food
you ate and there's only waste left.
Well, when your "intake" of information gets to be too much,
your brain tries to absorb all the good info by categorizing it and storing it in available spaces in your brain,
but what happens to all the 'waste'? The JUNK that you don't need?
The information that just isn't useful at all? It's waste all right -
it's waste and it's taking up space in YOUR brain! It's floating around in there making you tired and sleepy and
CONFUSED.
Here's what you need: You need a brain colonic!
Ok... if not a colonic then a DIET! And, at the very least, a 3 day FAST.
You need to seriously CUT DOWN on your information INTAKE. You need to
go on a FAST for a few days. Just do not let any new information into your system for a few days... let your brain
recover from overload and clean itself out.
After you've had a chance to FAST for a few days, you need to be VERY
VERY careful what information you absorb after your 3 days are over.
Don't go back to your old eating habits... I'm sorry, "information
intake" habits.
Be selective. Don't EAT everything in site. CONTROL your information
flow. DO NOT let it control you.
All this information overload is making you CONFUSED. And if you can
CLEAR your brain of all this CRAP then maybe, just maybe, you can start to see the LIGHT. It gives the word "Enlightened"
a whole new meaning ;-)
But you have to be clear of the 'crap' first. You have to give your brain
a break and allow it to sort out what you have taken in.
"Information overload" is a new phenomenon... the computer
age has created a diet of information way to rich for our systems.
This is a new problem and the only way to deal with it is by creating
strategies that we are familiar with by drawing analogies. In this case I drew an analogy with overeating. When
you have a problem and you can't figure out how to deal with it, draw an analogy. Ask yourself, "what else
is this like?".
Going on an 'information diet' is not strange at all... in fact it makes
perfect sense!
If you've been on a food diet, then you know that after a 3 day fast
you start to feel pretty good. If you don't then control your intake of foods you'll be back where you were before:
On an eating roller coaster.
So the same applies to your information diet: After your 3 day fast,
you need to control your information intake from then on.
You will feel better, and you will begin to THINK in new and exciting
ways.
You see, a strange thing happens when you go on an information diet,
your brain is no longer processing huge amounts of data, so it's free to start drawing analogies and coming up
with solutions to your problems.
Here's the analogy again: When you eat a lot of food your stomach is
very busy digesting... processing... absorbing the food you ate. It can't RELAX, can it? It's BUSY all the time,
processing FOOD.
And because it's BUSY, it's gets upset, gurgles and belches. It isn't
a pretty sight.
And when your brain is BUSY PROCESSING all the information you've taken
in recently it can't RELAX either. It's too busy processing data, burping and belching data... it isn't a pretty
sight.
But! After a while, when it's had time to relax, absorb and process the
data... it becomes FREE and relaxed!
And it can THINK because it has room to move about.
And THINKING is what will make you RICH
When I started to use the word "find" it put my mind into a
kind of self-imposed diet... a diet consisting of a single WORD, "find". I restricted my INTAKE of any
other type of information for days.
My only 'food' was a single word: "find". It cleared my head
and I was able to start USING all the data I had been feeding it for years!
Possibly for the very first time, my brain worked with the data I had
already accumulated in my lifetime and CREATED something from it... it CREATED a PLAN, slowly but surely, how to
make my living online. Ok.. in the grand scheme of things it's a small miracle. At least it was a miracle to me,
but it worked!
I personally believe in God, and I also believe he gave us a great gift:
The ability to THINK. With the ability to THINK he gave us everything we needed to survive in this world and prosper!
Even if you don't believe in God, you have to admit that the ability
to THINK is the greatest ASSET known to the human race.
But here's why you use a Switch Word like "find" when you're
on an information fast: You cannot think of NOTHING.
It's impossible to just sit and be totally "void" of thought.
Remember the "VOID"?
All "Voids" seek to be filled. So if you decide to just go
on an information diet with no 'food for thought' at all, you won't stick to your diet. With most 'fasts' you drink water, at
least.
Well, when you're on an information
fast, your water is the WORD... either it's "find"
or "together", or a hundred other switch words (see
James T. Mangan's, Secret To Perfect Living, recommended in Lesson 1, for more "switch words")... you have to find a word to focus on so as to fill the void. I use "find"
because it has to do with making money, and that's what I want so I say "find".
When I went on this information fast and said "find" to myself
repeatedly each day, for several days I started to THINK and CREATE and I found FREEDOM in this and, not only that
but it ELIMINATED almost all my CONFUSION about how to make my living online, finally.
Do you also see why I recommend not revealing your plans to anyone? They
do not have the CLARITY of mind you have or will have... they are victims of 'overload' too and are terribly CONFUSED
just like your customers and prospects.
You see also why you cannot accept their advice without question?
Instead of burdening them with your plans you should feel empathy for
them. Not because you are better than them, but because you see things a bit clearer now. And you have the tools
to FREE your mind and to use it CREATIVELY to make your living anywhere on this planet, online or offline, with
the information I've given you.
I don't want to get too metaphysical or spiritual or whatever, but this
is FUNDAMENTAL to your success. The ability to THINK independently is the KEY to your fortune! And whatever it
takes to start thinking like that, if it's "Find" or it's something else FIND IT AND USE IT!
Do whatever it takes to start THINKING for yourself... the kind of thinking
that GETS RESULTS!
You should fully understand by now
what I stated in the first Lesson: people are CONFUSED. Now you can not only see that they are confused but you
can also see WHY.
They are more confused than you think they are. And if you feel like
you want to help your family then help them go on an INFORMATION DIET and refer them to James T. Mangan's, Secret To Perfect Living,
so they can be FREE to THINK for themselves again too.
Why Thinking Independently Is Your Greatest Personal Asset
The ability to think is the greatest asset known to man. The ability
to think independently
is the cause of all the great achievements of mankind in the sciences, art and business.
How can you think unless you take the time to think. There should be
a (1) place and a (2) time that you can spend just THINKING each day. Pick a problem you need to solve, and start
working the facets of the problem around in your mind.
Imagine that your problem or the thing you are trying to solve is a diamond...
there are hundreds of 'faces' on a cut stone, or "facets".
Each one of these facets represents a different angle on the problem.
In your minds-eye twist, turn and shake the problem upside-down, left, right and from the top. View the problem
from every possible point and angle.
Then let it sit in your mind. Allow your mind to go to work. Ask yourself
to "find" the solution for you. This is putting your mind to work.
Many people have said that they experience the best results when they
ask their mind to solve a problem just before going to sleep for the night. When they wake up the problem is solved!
The solution just pops into their head when they wake up!
Be sure to carry a pen and paper or small notebook with you while you
go about your day-to-day activities because you never know when the solution will come... but IT WILL come.
Sometimes I will "set" my mind on a problem, ask it to solve
it for me and then go off and do something totally unrelated to work. I'll garden, mow the lawn, go shopping or
listen to music.
You have to find your own routine. Use mine as a model, but don't be
afraid to get creative.
The mind is an amazing tool to create and solve your problems. Few, very few, people ever realize
it is a TOOL. They take it for granted. They use so little of
it that they don't believe it could possibly be more powerful than a simple calculator or a way to remember names.
Actually it doesn't work very well as a calculator or a memory machine.
There are two types of problems in the world: "Divergent" and
"Convergent".
Convergent problems are relatively easy to solve if you have the right
information. How much is 1 + 1?; How much does Allison Johnson weigh in pounds?; How many spark plugs does a BMW
750i use?; How far is it from 33 East State Street, Gloversville, NY to Tiffany's on 5 th Avenue, New York City?;
etc...
Convergent problems are
quantifiable and there is ONLY ONE right answer.
Divergent problems
on the other hand require analysis and thought. There is NO ONE right answer, in fact there could be a hundred
"right" answers.
Examples of divergent problems include: What's the best way to stop global
warming?; Is a republic the best form of government?; How should we treat waste water so it's pure enough to drink?;
How can we stop violence?; How can we stop wars?; What's the best way to pick a leader for our country?; etc...
The mind is better suited to the solving of DIVERGENT problems that require
a creative solution... it isn't a calculator!
It's an excellent tool for solving PROBLEMS. You just have to learn how
to use it.
Trickle Down... Why You're Probably Reading The Wrong Things
After you have completed your information "fast", it's time
to be much more selective about your information intake.
Before you buy any other information think for a second if it will help
you discover something new in a specific area. If the information is too broad, I generally will not buy it or
read it. I want highly targeted information and I don't mind paying extra for expertise.
And here's the most important tip I can give you about your new information
diet: ONLY buy or acquire information that YOU SEEK OUT and stop all impulse information buying.
What do I mean by that?
Well, there are a lot of products that look great, I mean information
products. You get a notice in an email about a new ebook that looks very enticing. Don't buy it.
Really.. don't buy it. The only exception is whatever I'm selling ;-)
Let's say you have a problem to solve in your business. You know there
must be information available from readily available sources to help you solve this problem. You seek it out.
When you find several different sources of information on the topic always
choose the one that is TARGETED to solving that particular problem written by an acknowledged expert- never choose
the one that is broader than the solution you're looking for. You may end up paying more for the specialized information,
but you will avoid additional overload of non-essential information and that alone, is worth a lot!
That's one very important way to avoid a heavy diet of information overload:
Be a seeker of information (instead of an impulse buyer) and choose only reliable sources over broader coverage
of a particular subject.
Second, never succumb to buying information like you would buy a pack
of cards at the check out counter: on impulse.
Carefully consider every purchase you make.
It's not just about how much money you make... true independence is about
how much money you KEEP.
At The End of The Day, Did You Make Any Money? Or... The Nitty, Gritty
Details of Running Your Online Business
Each and every day you need to determine mentally or on paper whether
you were ahead of the game or you lost money for the day.
Each day's sales receipts are added up. You need to know where you stand.
It doesn't have to be a major accounting entry or anything like that. What I do is simply write on my calendar,
next to the day of the month, the amount of gross receipts for that day that came in.
At the end of the week I add them up and put the total on that Sunday's
block. It gives me a quick overview of how I'm doing.
Now, of course I have my own payroll to meet, but I have a higher goal
I always try for. By keeping the daily sales total I can keep track of my progress and adjust my strategy if necessary,
to make my goal.
When you are in business for yourself you have to focus on sales, focus
on sales, focus on sales!
For example I have found it easier and more efficient to use a domain
name different than my InfoProductLab or ThinkandSucceed.com domain names when referring people to affiliate programs.
I haven't really tested this but using a different domain name I believe increases click-throughs.
For example the domain I use almost exclusively for referring people
to my affiliate products is WebFindz.com.
Here's a few pages you can click on for example of how they work, and
then I'll give you the simple code I use to make he referral page:
... and many more.
Here's the code for the pages above. It's a simple javascript re-direct
with a link in it just in case the person has set their browser to 'high' security and does not allow a java script
to run in their browser.
-----------------------------------------------------------------------------------------
<html>
<head>
<title>Connecting... please wait</title>
</head>
<body>
<script language="JavaScript">
<!--
window.location.replace('http://hop.clickbank.net/hop.cgi?digibooks/mfware');
//-->
</script>
<p>
<BR>
<BR><BR><BR>
<BR>If you are not redirected within 3 seconds, <a href="http://hop.clickbank.net/hop.cgi?digibooks/mfware">please
click here</a>.
<BR>
</body>
</html>
------------------------------------------------------------------------------------------
That's the entire page!
Your affiliate link should replace my link: http://hop.clickbank.net/hop.cgi?digibooks/mfware
This little page will set the cookie for the affiliate program you're
promoting and re-direct the user to the sales page of the product you're promoting.
I name this page "redirect.html" on my computer. Then when
I open it in my text editor I simply replace the affiliate link to the new one and upload it, without renaming
it, to my webfindz.com domain via FTP.
Once it's uploaded, I rename it to whatever I want - just like the one's
above.
When I write my newsletter I just include the re-direct link in the body
of the newsletter instead of my REAL affiliate link.
Why do this at all? Why not just put your affiliate link into your emails?
Well, for one if people see that it's an affiliate link, some will try
to change the Affiliate ID in the link to their own, and 'hijack' my commission or they won't click on it at all
because it is an affiliate link or they don't know what the real site domain name is so they HAVE TO click on my
link to see the offer. If I used the link below:
User could easily see that my ClickBank ID is "digibooks" and
replace it.
If I was to use an affiliate link like this one:
They can see the domain is "aweber.com" and simply type the
domain name into their browser instead of clicking on the link. If they do that I've lost a commission if they
buy.
So this simple script helps to protect your commissions from 'hijackers'.
Hijacking commissions is a bigger problem than most people realize. But using a simple solution like this one will
discourage most casual hijackers. The truly dedicated hijackers will steal your commission anyway and there's not
much you can do about it. Just don't make it too easy for them.
What about selling your own products?
Well, I showed you in another Lesson the simple 'order' pages I use for
my own products. The problem is I use PayPal for most of my products and PayPal's system is not very secure.
If you want your customers to go directly to a download page after completing
their payment you need to 'hide' the "success URL" in your PayPal form.
This is real problem, because without some sort of encryption of your
form it's very easy to tell what the URL of your download page is by viewing the 'source code' on your page.
For example, the items in the PayPal form, including the one that directs
people to your download page after they've made their payment, looks something like this:
------------------------------------------------------------------------------------
<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
<input type="hidden" name="cmd" value="_xclick">
<input type="hidden" name="business" value="editor@infoproductlab.com">
<input type="hidden" name="item_name" value="YourProduct">
<input type="hidden" name="item_number" value="GET1">
<input type="hidden" name="amount" value="22.00">
<input type="hidden" name="return"
value="http://www.yourdomain.com/success.html">
<input type="hidden" name="no_note" value="1">
<input type="hidden" name="currency_code" value="USD">
<input type="image" src="https://www.paypal.com/en_US/i/btn/x-click-but23.gif" border="0"
name="submit" alt="Make payments with PayPal - it's fast, free and secure!">
</form>
--------------------------------------------------------------------------------------
The line in "red" ->
<input type="hidden" name="return"
value="http://www.yourdomain.com/success.html">
...is your download page! It is completely exposed! If
someone wanted your product, without paying for it, all they would have to do is type in
"http://www.yourdomain.com/success.html"
into their browser window!
There are some very sophisticated solutions for getting around this problem
and there are a lot of scripts being sold that create secure download pages.
There is also a simple solution. And it's one I use frequently even though
I have many more options to use.
I simply "encrypt" the form above so the casual 'hacker' will
not be able to simply go to my download page without paying.
Here's what an encrypted form would look like:
--------------------------------------------------------------------------------------
<script language=javascript>s="a3Ca73~70B61B6EF20
c6Fa6Ec63D6Fa6ED74a65~78a74B6D-65c6E.75c3DF22~72.
65c74a75c72D6EB20~66B61D6Ca73~65B3B.22-20D6F~6E~64a
72a61a67e73a74e61a72.74F3D.22.72e65B74F75e72-6EF20-
66B61F6CB73a65.22D3B~3Ee3Ce66-6FF72c6Da20.61-63.74.
69a6Fa6E-3D.22e68~74F74B70a73F3AB2F~2Fa77B77e77-2Ea
70a61B79a70e61D6CB2Ea63F6F.6D.2Fa63a67a69a2D.62~69c
6EF2FD77.65D62c73~63~72a22a20a6Da65a74F68B6Fe64B3Dc
22 ~70c6Fc73F74F22-3Ec20D3CB69.6E.70e75.74D20e74e79
etc...etc...etc..."));</script><noscript>
This order button requires a JavaScript-enabled browser.
--------------------------------------------------------------------------------------
So it's harder to determine your success page using the encryption method, but still not impossible.
But for the casual hacker, it will prove to be more trouble than it's
worth.
In the Bonus Section below you can download the program I use to encrypt
my PayPal forms. It's not a free program but I have distribution rights, so I'm passing it along to you for your
use only. You may not distribute it or sell it. It's a nice handy little program that does a good job of encryrpting
your code.
If you have a PayPal aaccount you can alos create encrypted payment links
using PayPal's Merchant Tools on their website.
If you use 2CO.com or another processor that 'hides' your success download
page then you don't have too much to worry about, except from paying customers. After all, once someone pays for
you product, and they land on your "success page" there isn't much you can do to stop them from broadcasting
to the world what the URL is!
If you change the directory or URL occasionally that should be sufficient
to stop most causal thieves.
There's one more thing you should be aware of... when you include a direct
link to your product download, such as: "http://www.YOURDOM.com/success/product.zip"
... make sure you upload an 'index.html' page into the directory "success"
or whatever you call it, especially if you are using that directory for more than one product. If you don't and
someone just types "http://www.YOURDOM.com/success/" into their browser they will get a complete listing
of every product you're hiding in there!
Here's a blank page code you can use to prevent snooping into your directory.
Just name it "index.html" and put it in the directory you're using for your product downloads:
--------------------------------------------------------------------------------------
<html>
<head>
<title>Goodbye...</title>
<meta http-equiv="refresh" content="0;url=http://www.YourDom.com/">
</head>
<body>
<script language="JavaScript">
<!--
window.location.replace('http://www.YourDom.com');
//-->
</script>
<p>
<BR>
<BR><BR><BR>
<BR>If you are not redirected within 3 seconds, <a href="http://www.YourDom.com">please click
here</a>.
<BR>
</body>
</html>
--------------------------------------------------------------------------------------
It looks very similar to the re-direct page above! And it is! The only difference is that I included a "meta
refresh" between the <head> tags that will automatically re-direct a user to whatever site or page I
want them to go. I included this as an extra security measure in case the hacker has "javascript" turn
OFF in the security settings in their browser.
You don't want people fooling around in this directory, this is where
your products are located!... Instead you want them out as soon as possible so re-direct them by changing the "http://www.YourDom.com" to your domain or any other page you want them to
land on... even a sales page ;-)
Your DAILY Marketing Priorities (Part 2)
In Lesson 2 I gave you my daily marketing priorities. Let's review them
again:
1. Spend time each day participating in multiple discussion boards in
your target market. (1 hour max)
PLEASE NOTE: When I talk about 'participating' in discussion boards
as a marketing priority, I am NOT talking about just hanging around the boards and wasting time reading posts.
What I'm talking about is going into each discussion board, searching out the
latest discussion 'threads' that you can either ask a question
about or answer a question that someone else has asked. Find a post you feel qualified to respond to and post a
response or post a question and get out! Don't hang around and lurk. That's it. In and out - and always leave your
'sig'. If you can't find an appropriate thread to post in, DON'T! Just go on to the next board.
2. Leave your signature in every post you make - even if you're only
asking a question.
3. Create a report that you can distribute to webmasters and 'influencers'
in your target, market as we've discussed above so they can freely distribute it to their subscribers. (1 hour
per day)
4. Manage and create your classified, co-reg and other advertising accounts...and
use the assignment from Lesson 1 to create your "ad".
5. Find products to promote and create content to send to your subscribers
(1 hours per day - HIGH PRIORITY) - (covered in Lesson 4 and 5)
6. Send your subscribers your ezine or mail some letters and postcards
(Lesson 7)... and make tons of money :)
Let me make a few more comments about this: The really nice thing about using a marketing 'to do' list like this
is you don't have to 'think' about it, you just DO IT.
Save your thinking for truly important tasks like coming up with new
promotions and developing products.
The real key to using this list successfully is getting into the HABIT
of using it everyday. I know, for example, that once you get into the HABIT of working around this list and checking
off items you have completed for the day you'll start to see RESULTS!
Results come from doing things that lead to a successful outcome. If
you do things like wasting your time 'surfing' all day, or going to lunch with your friends or watching TV you
are secretly sabotaging your chances for success. And if you don't like my marketing priorities make up your own!
But, you need to have your priorities, aka your TO DO list in front of you every single day if you're going to
be successful.
Using this list, or one you've created, sets your business on autopilot!
You can 'work' your list and, if you finish ahead of time, take the rest of the day off! You can realistically
complete the above list in 2-3 hours if you truly focus on it, and I guarantee if you have followed the system
I've given to you in each one of these Lesson's you will make money, you will have success and you will feel terrific!
You may still have trouble believing that the 'system' will work for
you. That's ok... but you have to give it a shot. Once you have a few successful days and money really starts rolling
in, you will never want to stop!
Recently a student of this course asked me to participate in a joint
venture with them. I am usually very reluctant to do this, but I genuinely liked the product that he was selling
so I agreed.
Before the promotion was even over he sent me the following email:
-------------------------------------------------------------------------------------
Hi Dave,
Ahh that explains why orders were coming in and I hadn't seen the
endorsement!
"The money is in the list" - There is nothing quite like witnessing it
first hand :)
My guess is we will do in excess of $1,000 in gross sales.
I am obviously pretty excited with the sheer possibilities and I *know*
I shall be making a large full-time income from the internet in a short
matter of time.
Your superb guidance and ebook recommendations are worth well over 10
times what your course cost. Before, I would have relied solely on Joint
Ventures (like ours) for a much longer time.
Now I have a clear understanding of how to make it big
in my own right.
Cliff
-------------------------------------------------------------------------------------
And the next day he wrote,
-------------------------------------------------------------------------------------
Hi Dave,
Well we are definitely over $1,000 in sales now :)
Current conversion is 1:12 which is pretty phenomenal, considering most
marketers think 1:50 to 1:100 is very good.
I think we are around 30 odd sales now...
This has spurned me on to even greater effort!
Cliff
-------------------------------------------------------------------------------------
And all I did was send a letter to my list about the ebook he was selling.
Here's a copy of the email, and, as you can see, it's nothing special :-)
-------------------------------------------------------------------------------------
David Vallieres' Little Known Ways To Make Money Online
For January 2, 2004 To: editor@infoproductlab.com
Hi,
YOU can promote ANY affiliate program and make more money
simply by creating and giving away free mini-ebooks.
It's an easy and quick way to bigger affiliate
checks and becoming a top affiliate, if used correctly.
I just found this guide on how to use mini-ebooks to
promote affiliate programs and although it is really,
really good, there is just one chapter, yes just one
chapter, that is worth 10X the price of the entire
book:
Chapter 3 : The "Profit Loop System"
<a href="http://www.webfindZ.com/profitloop.html">
The Profit Loop System</a>
http://www.webfindZ.com/profitloop.html
I spend hundreds each month on information products, I've
probably bought some you have been promoting and
I only recommend a handful of them...
There is also some excellent info on creating your
mini-ebook including a section on using public domain
info and hiring ghostwriters.
That's all the news for today,
- Dave Vallieres
Editor, Little Known Ways To make Money Online
http://www.infoproductlab.com
PS- This email is sent from my list service at ismtp.com and
it's un-monitored - please send all questions to:
editor@infoproductlab.com if you want a human response ;-)
Publisher Contact Information:
David Vallieres, 3910 Oneida St., Suite 53, Washington Mills, NY 13479 USA
Telephone: 315.733.1383
To unsubscribe from this newsletter please send this entire
email to: unsub@infoproductlab.com
You're subscribed is: [Email]
-------------------------------------------------------------------------------------
The promotion lasted 3 days and a follow-up email was sent 24 hours before
the offer 'expired'. In the end we generated 58 sales at $40 each for a gross of $2,320. Since this was a JV through
ClickBank we split the gross 50/50 after ClickBank got their share. So we each walked away with about $1,200 for
a couple of days work.
Here's what's also interesting about this promotion: During the 3 day
of the promotion another Internet marketer sent his list an offer very similar to this one, but it did not seem
to affect our promotion at all. Response did not decrease. The point is, it doesn't matter if someone else is promoting
what you want to promote... there is room for everyone, to a certain extent. There are three critical components
to a successful promotion and one of them is "timing"... just because someone offered the same product
a few weeks ago has little or no effect on your promotion that goes out
today.
However, here's a very well kept secret that I use to determine if the
program I want to promote will succeed or not on the first try.
I use these to determine if the product will have some degree of success:
1. Is the product "different"
- or is it basically the same type of program everyone else is promoting? In other words does it have a twist on the subject that would
make it more attractive? Is it unique or the angle they are using unique in some way?
2. Is it a 'specific' business opportunity or a 'general' one? Does it offer to teach it's readers a 'specific' technique as opposed to a general
technique? See what I mean? A very specific and targeted information product will outsell (in my experience) a
more general type of information product.
3. Is the product attempting to be a "brand"... in other words, does it have a coherent presentation: graphics, copy and approach?
Are they working together and not confusing the potential customer? If so, then you probably have a winner if #1
and #2 are present.
This is my criteria for finding good products.
Regarding the email above: Once you find these kinds of products you
can end offers out like this 3-4 times each week! I send out emails like this almost every day. You can see that
the sales add up quickly if you keep on the marketing schedule I shared with you and have a good product to promote.
They are simple, to the point and they work. You can see there are very
few 'exclamation points' "!", or hype... just straight talk in a light, breezy way.
I think my subscribers find it refreshing that I don't scream or make
promises that seem 'too good to be true'.
Your FINAL KICK IN THE BUTT! and Why FEAR Is An Asset
You may have heard this before, you may not have.
93% Americans who reach the age of 65 are either dead or dead broke.
These facts were confirmed in a study by the US Department of Labor Statistics.
After 40 odd years of hard work, 93% are in poverty... yes, POVERTY.
"Poverty" is defined as a family of 2 with an annual income of $12,120 or just $233 a week (For a family
of 2, according to the 2003 HHS Poverty Guidelines)!
Here are some more disturbing facts:
- The majority of men had more money (cash) at age 18 then they do at
age 68, after 50 years of hard work! (Denby's Economic Tables, 1990)
- 85 out of 100 people (85%) have less than $250 in cash at the time they
officially retire! (Social Security Administration, 1990)
- 33% of all senior citizens live well below the current established poverty
level! (Social Security Administration, 1990)
- Social Security payments is the major source of income (50% or more)
for 63% of those aged 65 or older and it's the ONLY source of income for 18% of all retirees! (Social Security
Administration, 1998)
If these statistics don't get you moving, nothing will.
It's hard enough to live with a small income when you're young, but imagine
being at the age of 70 and barely having enough to pay your property taxes (or rent), let alone your food.
Forget about having fun when you retire! You'll probably have to go back
to 'work' just to make ends meet!
Is this what you look forward to in your later years? Or maybe you are
really close to 'retirement' age now!
Like I said, if this doesn't get you moving, nothing will.
Fear of poverty is a strong motivator... use it. Get MAD, get ANGRY and
use that energy to MAKE MONEY now, while you can.
I've shown you how to get a system going that can be run on 100% 'auto-pilot'
in the last Lesson. Use that info to generate some income in your retirement years... or use it now and start SAVING
every penny you make.
The Internet will change over time, but a few things will NEVER change:
1. Lead generation advertising, capture pages and follow-up marketing
techniques as I've shown you...
2. The 'natural' desire of most people to acquire 'information' on thousands
of subjects that interest them... that's why "information publishing" is the best business in the world
to be in- and the most profitable!
3. Great, benefit laden sales copy that motivates your prospects to act
now...
Using these techniques you can build a fortune, and if not a fortune,
you can at the very least make a really, really good living!
Suddenly Rich (Part 2)
In Suddenly Rich (Part 1) I told you that "To get started RIGHT NOW, start looking for any 'unused assets' you possess..."
If you haven't done that yet, you should do it now. They don't have to
be 'physical' assets like articles, etc,... it could be a special skill you have that you could use to generate
some cash for you.
For example if you are really good at designing logos, you could sell
that skill and create logos for websites. Then you could write
about how to create great logos for your site, then use that
as a passive form of income. I am sure there is something you
know that other people would want to know.
THINK ABOUT something you're good at and then write about it.
And if you don't have anything written, start saving all the posts and
newsletters you write to your subscribers... collect them and then sell them as a collection, as book, as a course.
Here's one thing I haven't mentioned yet... and it's a recent "discovery"
of mine: all the truly successful people in life, and I'm talking HUGELY successful, multi-millionaires, and BILLIONAIRES,
are incredibly PRODUCTIVE.
They PRODUCE an amazing amount of work in their lifetimes, either the
amount of writing they create or businesses or products, etc... they CREATE and PRODUCE.
How? How do they do it?
My belief, at this point in time is, they have really found a way to
HARNESS the MIND, and use it as a TOOL to be highly productive... they understand that in order to produce, they
have to first produce the 'thing' (the object of their creation) in their mind... then, once it's "formed"
in the mind get it out into the real world.
They may not fully understand what the end result of their 'creation'
is going to be, but the 'idea' for it grows inside of them until they are ready to give it 'birth'. They know when
it's 'time'. They have harnessed the creative powers of the mind and learned to TAP into them at will.
Learn what it takes to use that power too - because we all have it. May
you learn to CREATE whatever it is you want in this life. God
bless.
What To Do Now!
Here's what you need to know:
I Want Your Success Story!
Now that you know 99.9% more than the poor, blind wanna be Internet marketers
online it's time you did something with this knowledge!
Put these Lessons and systems to work in your life now. Start today.
And never give up, not until you are successful.
When you have experienced success with this system, I want to know about
it.
Send me your success story!
Send it to: SuccessStory@infoproductlab.com
Next Lesson:
THE LAST THING YOU'LL EVER NEED TO KNOW ABOUT HOW TO MAKE MONEY, ANYTIME
YOU WANT, EVER AGAIN! I discovered something HUGE... It could literally be the BIGGEST money-making method that
hardly ANYONE knows about, uses or talks about on or off the Internet. I can't say another word. It's literally
"top secret".
Bless you with success,

RECOMMENDED RESOURCES FOR THIS LESSON
HIGHLY Recommend Reading Books:
The New Brain: How
the Modern Age Is Rewiring Your Mind by Richard Restak, M.D. Rodale Press, August 2003. An
interesting - no, fascinating
look at the mechanical aspects of 'success' by understanding how your brain works.
The Spirituality of Success: Getting Rich With Integrity by Vincent M. Roazzi, Brown Books, 2002. The first
'psychology' of success book I had read since "Think and
Grow Rich", some 30 year ago. Mr. Roazzi destroys some 'myths'
of success and has a unique insight into what you have learned in life about success, and why it's mostly wrong.
Becoming A Millionaire Within A Year With No Effort by John R Colt, Sabongui & Sabongui, Montreal,
Canada, 1999. Interesting reading. I don't agree with it 100%
but the chapters, "Dreamtime", "Resolve", "Keep Your Big Mouth Shut" and "Get
Over It" and well worth the price of admission.
The Cowards Never Started by
Roy Dickinson, Franklin Publishing, 1933. A short, powerful treatise
on self-reliance... a very much needed character trait that is missing today. It seems that people more and more
rely on someone else, whether it's the government or a social service agency or 'mom and dad' to help them with
almost every aspect of their life today. Self-reliance is an important character trait for success. (Highly recommended)
Double Your Profits in 6 Months or Less! 78 Ways To Cut Costs,
Increase Sales & Dramatically Improve Your Bottom Line by
Bob Fifer, HarperBusiness, 1994. Terrific short and highly usable
chapters on running a successful business... VERY HIGHLY RECOMMENDED. A real 'nuts & bolts' kind of business
book. Insightful, funny and filled to overflowing with that really un-common trait: COMMON SENSE.
Method Marketing: How To Make A Fortune by Getting Inside The Head
of Your Customers by Denny Hatch, Bonus Books, 1999. Anecdotal and interesting reading not just about marketing, but about copywriting,
business and life. My personal favorite: Chapter 11 on Bill Bonner, founder of Agora Publishing. An rare insight
into a master 'information product' developer and copywriter.
American Venture.
Published by the Amercian Venture Capital Exchange (Quarterly). Not a book, a magazine. One of my 'secret weapons'
for determining current business trends and strategy. Website looks like it's in development, but check it anyway,
it may be up and running by the time you read this: http://www.avce.com. Call 1-866
857-2653 ext 332 for a subscription. Amazingly down-to-earth articles on BUSINESS STRATEGY, hot business trends
and more.
SPECIAL BONUS DOWNLOAD
PayPay Secure Code Generator. In this Lesson I mentioned a program I use to create secure forms, forms that
hide my download link when using PayPal. Here it is. You can use it for both single downloads and subscription
payments. TERMS: This is for your own use only. You may not sell it or give it away. Enjoy.
BONUS LEARNING MATERIALS FOR LESSON 6
Special BONUS Learning Material!
- 7 Steps To Killer Ad Copy by Russ Philips. Russ has generously allowed me to pass this remarkably short, insightful and
EXCELLENT report on how to write killer copy. I swear I wrote it myself, but alas, I didn't! But, if I were to write a report on copywriting myself, THIS IS EXACTLY what I would
have written. I've stated so many times in these Lessons that
good money is really going to come down to just one key success skill: the ability to write darn good copy in your
emails and your sales letters. PAY ATTENTION to this report. The copywriting process is condensed and easy to follow. Russ has contact info
in the report if you get stuck on an important project and would like his help, but I don't get a cent for the
referral, nor do I want a cent for the referral. Also, the body of the report is NOT promotional... you can take
his advice without concern that he's trying to 'pitch' you on something. The INFO is PURE GOLD.
My last piece of advice to you for this Lesson should
be heeded and well considered: Learn to write. Learn to write interesting articles, books and reports, but most
importantly, learn to write COMPELLING, CONVINCING COPY.
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© 2003-2005 by InfoProductLab, LLC. All rights
reserved.
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