Welcome to Lesson 1!

Introduction

In this Lesson you'll learn:

  • What the "Void" is and why it drives people to buy things
  • Why you're not making money online
  • How to start your online business, step-by-step
  • Where you can find all the tools you'll need to start
  • And much more...
This Lesson gets you started. It shows you the basics of the Leadership Marketing System(TM) I've developed to sell products and services online and the mindset you need to begin your business. It's fundamental to you success in any business. This Lesson has 4 components:
  • Lesson 1 Text - you can read and print + bonus downloads
  • Lesson 1 Audio - you can listen to.
  • Lesson 1 Video - you can watch.
  • Script Download - a script you can use related to the Lesson.

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(NOTE: You'll need IE Explorer 6.0 or higher and Macromedia Flash enabled on your computer to listen to the audio and watch the movies below - most computers already have this. If you don't see the 'play' button or the videos a message should pop-up to ask if you'd like to install the "Macromedia Flash Player" - say "yes"... it's safe :-)

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IMPORTANT: If this is your first time taking this course, please access these Lessons in order: 1) Read the Lesson 2) Listen to the audio 3) Watch the videos 4) Use the tools As you work through the materials you'll see that they build on one another allowing you to master certain concepts. Each part of this Lesson builds on the previous materials so you can more forward toward your goals. Even if you have taken the course once before, you may still want to follow these steps when taking it again. You might see something the second time around you didn't notice the first time :-) Ready? Ok, let's go!

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Read:

Click here to access Lesson 1 in your browser.

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Listen:

In this audio for Lesson 1, Terry Telford interviews me on how I got started on the Internet, how I paid off $60,000 of debt and how I make money now online as started to discussed in this Lesson (1 hr, 9 min).

 

Watch:

In this video I show you how to setup a simple text file to hold you subscribers email addresses and how to use my own little php mailing script to send out personalized emails to my list.

Click here to watch (6 min) In this video I show you how to use my own php mailing script to send your newsletter out with 'personalization' functions - it doesn't get any easier than this!

Click here to watch (16 min)

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Script Download

Here's a script I developed that allows you to do some powerful things in a single php file. It allows you to send emails to your subscribers and personalize them (as seen in the video above). It's not a perfect solution but for some it may be the best solution available. It's totally portable, can be setup on just about any webhost and there are no cgi-bin or chmod settings or any other 'setup' issues to deal with- just upload it to your server and start mailing!

WARNING: You need the permision of anyone you send email to first before you can email them your newsletter as stated in the first video. In order to be compliant with Can-Spam laws you also need to include : (1) a valid return email address, (2) your physical mailing address at the bottom of each newsletter sent and (3) a way for your subscribers to 'opt-out' of your newsletter.

If you are just starting out and have zero subscribers you might be better off using a service to sign-up, confirm mail and handle opt-out requests for your newsletter. The ONLY service I recommend is aweber.com. Why? They constantly upgrade their service, are fully Can-Spam compliant and have agreements with the major ISP's such as AOL, Earthlink, etc that will get your email through to your subscribers. For all my new lists I use aweber.

Download my EzineJet (Guerilla) PHP Mailing Script here!

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